In the startup world, traction has become one of the most overused — and misunderstood — words in fundraising. Founders proudly present user numbers, app downloads, website traffic, or social med...
Not long ago, a powerful story, a confident founder, and a bold vision were often enough to get an investor’s attention. The startup world celebrated intuition, disruption, and the myth of the “b...
For years, founders have been told the same thing: “Come back when you have traction.”But in 2025, traction no longer means just revenue, downloads, or user counts.
Today’s investors are far mor...
When a founder walks into a room — whether it’s a polished boardroom, a virtual pitch call, or a casual investor coffee — one question quietly dominates the atmosphere:
“Will the investor say ye...
There was a time when raising investment meant showing passion, a gritty PowerPoint, and a few enthusiastic market assumptions.That time is over.
In 2025, investors expect startups to operate li...
