In the startup world, traction has become one of the most overused — and misunderstood — words in fundraising. Founders proudly present user numbers, app downloads, website traffic, or social med...
Every startup begins with a spark.A late-night idea. A frustration turned into ambition. A founder’s why that feels so powerful it seems impossible anyone wouldn’t instantly believe in it.
And y...
Why funding momentum often stalls — and how prepared founders stay ahead
For many founders, hearing an investor say “Yes, we’re interested” feels like crossing the finish line. The pitch worked....
For years, founders have been told the same thing: “Come back when you have traction.”But in 2025, traction no longer means just revenue, downloads, or user counts.
Today’s investors are far mor...
For years, the Market Opportunity slide has been the crown jewel of startup pitch decks.Big numbers. Expanding charts. A promise of massive upside.
But in 2025, that slide alone no longer convin...
